See the full impact of every pricing decision
Built on Excel for transparency, flexibility and familiarity.
The IRP tool your team already knows how to use with Monte Carlo launch optimisation and a model you can open, audit and defend, line by line.
- The right solution depends on what you need to solve.
See the full impact
of every pricing decision
Built on Excel for transparency, flexibility and familiarity.
The IRP tool your team already knows how to use with Monte Carlo launch
optimisation and a model you can open, audit and defend, line by line.
The problem
Most pricing teams decide in the dark
Critical pricing decisions with limited visibility
Launch sequences and IRP effects are modelled without a clear view of what drives the results.
Forecasts that can’t be explained
Teams can be left presenting forecasts without full visibility into how the results were
generated, making the difficult to validate, explain or confidently stand behind.
The logic stays hidden
Hidden assumptions and unclear market dependencies make forecasts harder to explain and defend.
- Pricing confidence starts with understanding what drives the results.
“We used another tool for a couple of months, but it offered limited transparency into its methodology. The underlying process was not visible, and the results couldn’t be independently fact-checked.”
Felicia Landa, Global Pricing Manager
LEO Pharma A/S
The problem
Most pricing teams decide in the dark
Critical pricing decisions with limited visibility
Launch sequences and IRP effects are modelled without a clear view of what drives the results.
Forecasts that can’t be explained
Teams can be left presenting forecasts without full visibility into how the results were
generated, making the difficult to validate, explain or confidently stand behind.
The logic stays hidden
Hidden assumptions and unclear market dependencies make forecasts harder to explain and defend.
- Pricing confidence starts with understanding what drives the results.
“We used another tool for a couple of months, but it offered limited transparency into its methodology. The underlying process was not visible, and the results couldn’t be independently fact-checked.”
Felicia Landa, Global Pricing Manager
LEO Pharma A/S
The problem
Most pricing teams decide in the dark
Critical pricing decisions with limited visibility
Launch sequences and IRP effects are modelled without a clear view of what drives the results.
Forecasts that can’t be explained
Teams can be left presenting forecasts without full visibility into how the results were
generated, making the difficult to validate, explain or confidently stand behind.
The logic stays hidden
Hidden assumptions and unclear market dependencies make forecasts harder to explain and defend.
- Pricing confidence starts with understanding what drives the results.
“We used another tool for a couple of months, but it offered limited transparency into its methodology. The underlying process was not visible, and the results couldn’t be independently fact-checked.”
Felicia Landa, Global Pricing Manager
LEO Pharma A/S
THE POSITIONING
The familiarity of Excel. The capability to go further.
Traditional Excel models
- Familiar and flexible
- Teams understand their own model logic
- Increasing complexity as markets and products grow
- Manual updates and scenario analysis can be time-consuming
Hercules
Transparent by design.
- Full visibility into every rule, assumption and market dependency
- Custom IRP rules by brand, market and lifecycle stage
- Monte Carlo launch sequence optimisation
- Automated monthly data management
Enterprise platforms
- Powerful and scalable
- Broad data and analytical capabilities
- Higher costs with limited visibility into model logic
- Outputs can be difficult to validate and explain
THE POSITIONING
A new standard for reference pricing and launch sequence optimisation
Understand what
drives your forecasts
Compare scenarios
with confidence
Model the complexity of international pricing
Give your team
greater control
THE PROOF
What transparency delivers in practice
"Gives me chills just to think about it. At this point, using a tool without full transparency and independently verifiable results isn’t possible."
Felicia Landa, Global Pricing Manager
LEO Pharma A/S
- Full transparency into pricing changes and underlying logic
- Independent day-to-day use across the pricing team
- Greater control over model updates and scenario analysis
- Increased confidence when presenting results to stakeholders
THE IMPACT
What changes with Hercules?
Before Hercules
Forecasts are difficult to validate Limited visibility into how results are generated or which assumptions are driving them
Scenario analysis is difficult to explain Teams can model outcomes but may struggle to understand and defend the reasoning behind them
Models don’t reflect every situation Generic rules can make it difficult to account for differences between brands, markets and lifecycle stages
IRP risks emerge after the event The impact of a price change may only become clear once it begins affecting other markets
Complex models create dependencies Updates and changes may require support from the people who originally built or manage the model
With Hercules
Understand what drives every forecast Easily view the rules, assumptions and market relationships behind price changes
Compare scenarios before deciding Test alternatives and understand their potential impact across markets before taking action
Model the realities of your portfolio Apply different IRP rules by brand, market and lifecycle stage
Identify potential IRP effects earlier See how pricing events could cascade across markets and where price erosion may occur
Give your team greater independence Run day-to-day analysis and manage models internally, with Pricia’s expertise available when additional support is needed
Ready to see the full picture?
Every pricing decision, explained. Every scenario, transparent.
Let’s talk about what Hercules could do for your team.