We unlock pricing to improve access — and lives
Pricia helps life science innovators bring medicines to the people who need them. Through tailored strategies and practical solutions, we solve real-world pricing and market access challenges from early development to launch and beyond.
We unlock pricing to improve access — and lives
Pricia helps life science innovators bring medicines to the people who need them. Through tailored strategies and practical solutions, we solve real-world pricing and market access challenges from early development to launch and beyond.
Services
We help life science innovators make clearer pricing and access decisions with tailored consulting and purpose-built tools, supporting their journey from early development to launch.
Pricing
Strategic guidance to define, optimise and defend your product’s price across its lifecycle.
- Learn more
Market Access
Expert support to secure reimbursement, navigate payer requirements and expand patient access.
- Learn more
Tools
Intuitive, user-friendly software built to simplify pricing workflows, IRP and launch planning.
- Learn more
The health care pricing landscape is changing
"The U.S. focus on Most-Favored Nation (MFN) pricing will impact global pricing dynamics, despite strong interests both supporting and opposing such changes. This increases the importance of strategic pricing."
Paw Trebbien
Founder and CEO
The health care pricing landscape is changing
"The U.S. focus on Most-Favored Nation (MFN) pricing will impact global pricing dynamics, despite strong interests both supporting and opposing such changes. This increases the importance of strategic pricing."
Paw Trebbien
Founder and CEO
Integrated Pricing and Market Access for Pharma, Biotech and Medtech
Pricia supports life science companies in bringing therapies to the people who need them through expertise in pricing and market access.
With tailored consulting, software tools like Atlas and Hercules and close collaborations, we strengthen decisions that improve access and support healthier lives.
Our mission
We support life science companies in bringing therapies to market more effectively and ensuring patients gain timely access to the treatments they need.
By combining strategic insight with hands-on execution, we guide clients from early development through launch and into the later stages of the product lifecycle. Our approach integrates powerful tools like Atlas and Hercules, alongside collaboration with strategic partners and specialized firms.
From our base in Copenhagen, we bring global payer expertise and work closely with clients to address regulatory and commercial complexity through customized strategies, practical execution and a focus on long-term value.
Working with us
As a focused consultancy, Pricia offers something larger firms often can’t — agility, responsiveness and direct access to senior experts. We adapt quickly, tailor every project to your needs and stay close to the details from strategy through delivery. It’s a hands-on, partnership-driven approach that ensures your pricing and market access solutions are built for impact, not off-the-shelf.
Global reach
We extend our reach through trusted partnerships with global data providers, software experts and regional market access specialists — ensuring you get the right expertise at the right time in the right markets.
Trusted by life science leaders
Ready to talk?
We're ready to listen.
Whether you’re developing your product, planning a first launch, re-evaluating your market access strategy or looking to optimise pricing operations, our team is ready to help. At Pricia, every project starts with a conversation — not a pitch.
Reach out to discuss your needs and learn how we tailor solutions that deliver results.
Use our contact form to connect directly with the Pricia team. You can expect a response within one business day.
Ready to talk?
We're ready to listen.
Whether you’re developing your product, planning a first launch, re-evaluating your market access strategy or looking to optimise pricing operations, our team is ready to help. At Pricia, every project starts with a conversation — not a pitch.
Reach out to discuss your needs and learn how we tailor solutions that deliver results.
Use our contact form to connect directly with the Pricia team. You can expect a response within one business day.
We unlock pricing to improve access — and lives
Pricia helps life science innovators bring medicines to the people who need them. Through tailored strategies and practical solutions, we solve real-world pricing and market access challenges from early development to launch and beyond.
Services
We help life science innovators make clearer pricing and access decisions with tailored consulting and purpose-built tools, supporting their journey from early development to launch.
Pricing
Strategic guidance to define, optimise and defend your product’s price across its lifecycle.
- Learn more
Market Access
Expert support to secure reimbursement, navigate payer requirements and expand patient access.
- Learn more
Tools
Intuitive, user-friendly software built to simplify pricing workflows, IRP and launch planning.
- Learn more
The health care pricing landscape is changing
"The U.S. focus on Most-Favored Nation (MFN) pricing will impact global pricing dynamics, despite strong interests both supporting and opposing such changes. This increases the importance of strategic pricing."
Paw Trebbien
Founder and CEO
Integrated Pricing and Market Access for Pharma, Biotech and Medtech
Pricia supports life science companies in bringing therapies to the people who need them through expertise in pricing and market access.
With tailored consulting, software tools like Atlas and Hercules and close collaborations, we strengthen decisions that improve access and support healthier lives.
Our mission
We support life science companies in bringing therapies to market more effectively and ensuring patients gain timely access to the treatments they need.
By combining strategic insight with hands-on execution, we guide clients from early development through launch and into the later stages of the product lifecycle. Our approach integrates powerful tools like Atlas and Hercules, alongside collaboration with strategic partners and specialized firms.
From our base in Copenhagen, we bring global payer expertise and work closely with clients to address regulatory and commercial complexity through customized strategies, practical execution and a focus on long-term value.
Working with us
As a focused consultancy, Pricia offers something larger firms often can’t — agility, responsiveness and direct access to senior experts. We adapt quickly, tailor every project to your needs and stay close to the details from strategy through delivery. It’s a hands-on, partnership-driven approach that ensures your pricing and market access solutions are built for impact, not off-the-shelf.
Global reach
We extend our reach through trusted partnerships with global data providers, software experts and regional market access specialists — ensuring you get the right expertise at the right time in the right markets.
Trusted by life science leaders
Ready to talk?
We're ready to listen.
Whether you’re developing your product, planning a first launch, re-evaluating your market access strategy or looking to optimise pricing operations, our team is ready to help. At Pricia, every project starts with a conversation — not a pitch.
Reach out to discuss your needs and learn how we tailor solutions that deliver results.
Use our contact form to connect directly with the Pricia team. You can expect a response within one business day.